And like many of these ailing merchants, Aeropostale had been struggling for several years. The chain has racked up three years of annual losses and five straight years of annual sales declines for a key measure. Its shares were delisted by the New York Stock Exchange last month, after they were trading for 15 cents.
Since the Great Recession, many teen chains have suffered because of fierce competition from the likes of online players and fast-fashion retailers such as Forever But they're also wrestling with seismic changes in shopping behavior.
Teens have always been fickle shoppers, but these days they're shopping differently, mirroring broader trends in the retail industry. They're no longer roaming around at the mall but researching deals and fashions on the Web before they go. And they're not looking to be carbon copies of their peers; instead, they're embracing individualistic styles.
But as the economy improved, teens went back to some of their favorite brands, though they still wanted fat discounts. Both American Eagle and Abercrombie have seen their sales improve recently as they have worked hard to reinvent their businesses.
American Eagle, for example, has been able to scale back its discounting as it overhauled its fashions, including adding more stretch to its jeans. But Aeropostale has been slow to adapt to these changing times. Not anymore. Teens, inspired by Instagram and the like, are looking to personalize their looks, and prefer to grab items from different stores.
That has been a big problem for Aeropostale, whose sales had been driven by logoed merchandise. Haagen-Dazs Level 1 Details. Haagen-Dazs Kiosk Level 1 Details. Level 1 Details. HomeGoods Level 1 Details. Jewelry Plaza Kiosk Level 1 Details. Journeys Kidz Level 2 Details. Kay Jewelers Level 1 Details. La Vern Kiosk Level 1 Details. Laced Up Level 1 Details.
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