Many people are unaware of the impact colors have on our thoughts, emotions, and behaviors in everyday life. You can see in the infographic above that companies that want to be associated with dependability Dell, HP, IBM use the color blue. Companies that want to be known for being exciting and fun Fanta, Amazon, Nickelodeon use a splash or orange. Color psychology is being used around us every single day and not only in what brands we buy, but also in how we react to our environment.
Photo by Kristin Brown on Unsplash. Various studies and experiments across multiple years , , and more recently in have given us more insight into color personality based on color psychology. This is because red is an intense color that is able to provoke strong emotions which can encourage you to buy things.
Orange is often representative of creativity, happiness, freedom, success, and the balance that brings it all together. Happiness, positivity, and warm summer sun is what yellow reminds us of. Brands may use a splash of yellow in their logo to make you feel happy when you see their products. Although dependable, you have high standards for excellence, and you are not afraid to work hard to achieve your goals.
If orange is your favorite color, you might have an orange personality. You are full of life, and as an optimistic person, your enthusiasm is contagious. Not only are you comfortable with changes in your life, but you are also a social and open-minded person who is always up for an adventure. If green is your favorite color, you might have a green personality. From all the colors of the spectrum, green—a secondary color—is the peacemaker, the diplomatic, and that reflects who you are.
You are a lively and down-to-earth person who strives for harmony. You are a forward-thinker and loyal friend who needs to belong. However, as someone who seeks acknowledgment for the everyday things you do for others, you might become anxious while striving for acceptance. Try not to be the problem solver all the time. Give yourself a break! As someone who likes the green color, you enjoy accumulating possessions. Be careful not to be become materialistic, though.
If yellow is your favorite color, you might have a yellow personality. Your happy attitude and uplifting spirit draw people to you.
You are an optimistic and creative person who is always open to new ideas. Still, you have an exceptional level of analytical thinking, and there is no room for unrealistic ideas in your life. You are a dynamic and strong communicator, but such an active mind also leads to a calculated and methodical personality. You tend to hide your emotions and often prefer to use your mind rather than your physical energy.
If red is your favorite color, then you might have a red personality. We usually say colors are powerful, but red is a power color on its own. Red is a bold color choice that indicates a strong personality, an individual with strong emotions.
You are a passionate and energetic person who is not afraid of taking risks. You are action-oriented and have not only a deep need for physical fulfillment but also to experience life through the five senses. You are an ambitious and strong leader with little patience. You tend to act impulsively as your personality type calls for action, not thinking.
Medically Reviewed By: Lauren Guilbeault. Did you know there are certain meanings behind different your favorite color? You may have picked your favorite color for a reason, even if it changes as you grow up. Color meaning can be used to convey a lot of information, depending on the context in which we use a color. In everyday life, hues may seem important, but not necessarily impactful. However, with the theory of color psychology, hue is a very important factor in how the brain works.
For instance, researchers have looked at how the color of medication affects how effective patients think it will be. Other interesting studies have analyzed which hues have a proven track record of increasing image distribution via social media.
The link between psychology, favorite colors, and feelings can take you down a rabbit hole of interesting findings. One important aspect of color psychology, which we must always bear in mind, is that any analysis of a person's personality based on their favorite color or on which colors they like or dislike must itself be colored by some basic knowledge about that person. Factors such as age, gender, past experiences and the culture we grew up in, for instance, must all be taken into consideration.
For example, it is often highlighted that in Western cultures, brides wear white as a sign of innocence and purity. But in Eastern cultures, white is associated with death and mourning. Brides in those regions would more likely select outfits in a brilliant red—a very unique choice by Western standards! Color meaning varies across cultures and backgrounds. Speaking with a licensed therapist can help you uncover truths about yourself, and can help you deepen your understanding about your personality.
The neutral shades are white, black, brown, and gray tones. Neutral hues each carry their own broad meaning, with white typically referencing openness and black giving off a sense of power or sadness. Gray tones most often come across as smooth and modern, which is why this is a common home shade.
On the other hand, brown is frequently associated with down-to-earth traits and a sense of security. Of note, is the point, which is often made that varying shades of the same hue can carry significantly different meanings. Many attribute black with darkness, but those whose favorite color is black are most likely expressing their depression or are mourning over a loss. On a brighter note, the hue black can also indicate power, creativity, elegance, and sexuality.
If black is your preference, you may like how it makes you feel powerful and mysterious. Those whose favorite color is white may be aware that the meaning of white includes purity, birth, and innocence.
However, having the preference of white or simply liking the hue white can also mean that you are organized, independent, and logical. White is very clean feeling, as it is bare and bright.
Indigo lovers have a need to feel in harmony and at one with the Universe and to be accepted by others as the aware and intuitive spiritual beings that they are. For more about the indigo personality If purple or violet is your favorite color, you have a deep need for emotional security and to create order and perfection in all areas of your life, including your spiritual life. You also have a deep need to initiate and participate in humanitarian projects, helping others in need. For more about the purple personality If your personality color is pink you have a deep need to be accepted and loved unconditionally.
For more about the pink personality If turquoise is your favorite color your deepest need is to create emotional balance in your life, to be able to express your hopes and dreams no matter how idealistic they may be and to make your own way in the world under your own terms.
For more about the turquoise personality If your favorite color is magenta, you are a non-conformist who sees life from a different point of view. For more about the magenta personality Lovers of brown have a deep need for a safe, secure, simple and comfortable existence with supportive family and friends.
For more about the brown personality Lovers of black have a need for power and control in order to protect their own emotional insecurities. For more about the black personality If white is your personality color, your deepest need is for simplicity in your own life and to be independent and self-reliant so you do not need to depend on anyone else.
For more about the white personality
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