As a result, regulation tends to be reactive, rather than proactive, and target specific technologies. But it is also because of power dynamics. Regulation targets this technology for its power transfer to telemarketers. It is asymmetric as it greatly increases telemarketer efficiency while giving the consumer no tools or even disabling their tools to counter the interruption.
Prerecorded voice marketing presents a similar, asymmetric threat to individuals. Herbert Burkert argues that information communication technologies have fundamentally altered information handling.
We might think about these lessons in coming decades, when marketing is likely to be delivered to us by robots or by automated systems that can recognize and confront us in real space. All rights reserved. For Permissions, please email: journals. Issue Section:.
You do not currently have access to this article. Download all slides. Sign in Don't already have an Oxford Academic account? You could not be signed in. Sign In Forgot password? Don't have an account? Sign in via your Institution Sign in.
Purchase Subscription prices and ordering for this journal Short-term Access To purchase short term access, please sign in to your Oxford Academic account above. This article is also available for rental through DeepDyve. View Metrics. Email alerts Article activity alert. Tax calculation will be finalised during checkout Buy Hardcover Book. Learn about institutional subscriptions.
Is it different, separate, or even unique compared to the off-line world, or just a part thereof? And when do we need to regulate it, and how? These have become important, but complex questions for legislators, policy-makers, regulators, and politicians who design regulatory frameworks to address fast-moving technologies that change society in intricate ways. This book questions these regulatory starting points in detail and systematically explores their application, meaning and value for international e-regulation.
0コメント